That is because investors demand a higher return than lenders do. Investors have a high risk when funding a company, and thus demand a higher return.That is because investors demand a higher return than lenders do. Investors have a high risk when funding a company, and thus demand a higher return.That is because investors demand a higher return than lenders do. Investors have a high risk when funding a company, and thus demand a higher return.That is because investors demand a higher return than lenders do. Investors have a high risk when funding a company, and thus demand a higher return.